Choosing the ideal warehouse location is pivotal for operational effectiveness, efficiency, and profitability. This decision, whether leasing or purchasing a warehouse space, is a cornerstone in a company’s strategy to bolster competitiveness and better serve its customers.

The right location can drastically streamline operations, cut costs, and ensure timely delivery of goods, directly influencing customer satisfaction and the bottom line. In the quest for the perfect warehouse location, it’s essential to meticulously consider various criteria.

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This article will guide you through seven critical factors when scouting for a warehouse location. From analyzing rent rates and taxes to evaluating workforce availability and considering proximity to key transportation hubs, we’ll walk you through the essential steps to make an informed decision.

Before making a commitment, it’s crucial to gather, compare, and analyze all relevant data to ensure your chosen location aligns with your business goals and logistics strategy. Let’s examine the selection criteria to identify the best possible warehouse location for your operations.

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    Rent Rates & Taxes

    Cost will remain a key criterion when selecting the right location for a warehouse, but it must not be the only one. Hidden costs could offset any savings on cheap rental rates and, therefore, must be considered.

    The US warehouse rental rate is normally based on square feet (SF) per year or month, depending on the landlord. Average prices in the US can range from as low as $2.56 SF/Year and as high as $16.50 SF/Year. See the table below for the top 6 low & high-cost markets.

    A table of warehouse costs.

    Data Source: Industrial Market Outlook 2017

    In addition to rates, attention must also be given to local governmental regulations, tax structure, and tax incentives. Special local government programs to promote your industry segment could also benefit you, so it pays to consider this.

    Workforce Availability, Labor Skills & Costs

    Workforce availability, skills, and labor costs are directly associated with local demographics. Not every geographical location offers a workforce with the right skills at the right price. Pay attention to the local demographics of the state/city being considered.

    When evaluating workforce availability, consider supply and demand: Low workforce availability and high demand will drive salaries up (meaning operating costs will be higher). The opposite is also true. High levels of workforce availability and low demand will drive salaries down.

    Skills are also critical, in addition to workforce availability and costs. A workforce skill gap will result in low customer service quality and reduced competitiveness and productivity.

    The following chart demonstrates the impact of a qualified/trained workforce in the logistics industry.

    Improvements Noticed as a Result of Undertaking Training or Qualifications


    A chart showing improvements due to training.

    So, when choosing a warehouse location, research the demographics and focus on educational attainment, population characteristics & income levels. A quick Google search for “[city or state] demographics” should gather the needed information. City and state government websites are also likely to provide this information.

    Roads, Highways & Traffic Flow

    Accessibility to roads and highways and local traffic density must also be considered, especially if trucking is the main mode of transportation.

    Transportation costs are affected by some or all of these variables and can impact the company’s competitiveness or the warehousing facility’s attractiveness to customers. Consider the following points:

    • Accessibility to highways & exit ramps
    • Highway inter-connectivity
    • Public transportation penetration
    • Average traffic speed
    • Average traffic volume
    • Traffic peak hours
    • Road safety & conditions
    • Proper road signs & signals

    Factors such as congested highways, surface roads, and poor signaling systems will increase fuel consumption, accident rates, and wasted time.

    Warehouse Efficiency Ebook

    Proximity to Airport, Railway Stations & Ports

    In this case, the main mode(s) of transportation used to receive or ship goods to and from the warehouse must be prioritized. For example, if most cargo is imported/exported via air, you want to be close to the airport. If this is not possible, you should at least explore facilities with easy access to highways and roads directly connecting to the airport.

    You want to be as close as possible to the point of the most predominant transportation mode to control drayage costs and achieve the highest possible velocity level—the maximum number of containers per month.

    Markets & Local Environment Factors

    Proximity to suppliers, producers, and the market(s) being served and local environmental factors must also be considered.

    Any new warehouse should be close to major suppliers, producers, and/or customers. This will help reduce lead times, decrease transportation costs, and enhance responsiveness.

    The factors to consider here are who the major supply chain partner(s) are and how to make the supply chain more efficient by strategically selecting the warehouse location.

    Also, local environmental factors such as weather conditions and risk of exposure to natural disasters should be considered.

    Would the warehouse be exposed to hurricanes, tornadoes, or earthquakes? Is it in a flood zone? For any of these risks, the warehouse must meet specific building requirements.

    Other local environmental factors should also be considered, including proximity to neighbors (warehouses can be noisy – avoid disputes), traffic congestion, and peak traffic hours. Consider how these variables could affect regular operations.

    Building Availability & Utility Costs

    If the business grows or shrinks, you will need to adjust accordingly. If this is the case, you will want to minimize the need to re-evaluate all these factors if moving to a new warehouse is your only option. By moving within the same area, you will be able to retain your workforce, utilities, etc., and minimize the frustrations of carriers/truckers and customers trying to find the new location.

    One last aspect: utilities. You will want to double-check the availability and cost of utilities. Some warehouses are more demanding or dependent on one utility than another. For example, refrigerated warehouses are more dependent on electricity and water.

    But there is one utility that almost everyone ignores: the internet and communication services. Remember to check the availability of internet services, the speed and link type (Cable, T1, Fiber, etc.) available, and all associated costs. Also, remember that on occasion, the installation of internet services can take up to three months or more.


    Please take the time to plan and understand the most strategic warehouse location for you and your customers properly. The impact of this decision is much more significant than just opening a warehouse somewhere. The location of your warehouse will have long-lasting effects on the company’s financial, operational, and competitive aspects.

    Now that you have understood the importance of choosing the right warehouse location, it’s time to consider the principles of warehouse layout design. This will help you properly utilize space, facilitate smooth operations, and increase efficiency.

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